ONODERA Tadashi
President, KDDI Corporation (Japan)

The KDDI Philosophy was formulated at the founding of KDDI in 2001. Its purpose is to assert the unity of KDDI and to further strengthen it as a powerful business entity. It proclaims newly establishing management coordinates that provide all KDDI employees with a communal sense of values and strong solidarity. Instead of calling them, "corporate mission" or "corporate codes of ethics," as others may more commonly do, KDDI chooses to call them “the KDDI Philosophy” to emphasize its role as our guiding principles by which the entire workforce – both management and employees – may gauge our own individual conducts.

Rooted in KDDI’s Corporate Credo/corporate motto to "Elevating Your Mental Dimension" and "Elevate our Heart," the KDDI Philosophy clarifies KDDI’s foundation as “our noble mission as entrepreneurs and our warm and humble hearts as human beings” to optimise the balance among our “stake-holders,” who are named in our corporate rationales, namely, our customers, employees, and shareholders. Our Mission Statement and operational guidelines elucidate the basic principles needed to operate KDDI, and the Code of Conduct and Conduct Guidelines explain the fundamentals of employee behaviours.

The KDDI Philosophy clearly identifies the Raîson d’Être of KDDI as an enterprise, and the basic rationale to aim at becoming the KDDI that all employees can be proud of. I am, therefore, hoping that every employee would study and digest this philosophy, use it to govern his or her behavior, and use it for personal growth as well as to continue to make KDDI a wonderful company, so recognized by our society.

October, 2001